WE ARE CONTENT CREATORS.
In today’s marketplace, content is king. We believe in a holistic marketing approach that puts creative content at the forefront. Every creative strategy and concept is built from the ground up incorporating multi-level marketing and distribution strategies, particularly on new media and socially integrated channels. We strongly believe in keeping branding consistent on all platforms around an innovative creative content concept.
WE ARE PROBLEM SOLVERS.
We approach each client uniquely to create the best creative branding and marketing results that provide longevity in the new marketplace. We work with tenacity – never taking the easy route when there is a better way. “It can’t be done” is not a phrase we speak.
WE ARE MULTI-FACETED.
We understand that advertising isn’t just advertising anymore.
It is entertainment. An experience. An event.
A game. An adventure. An app. A network.
WE ARE CULTURE.
We are a diverse group of professionals from differing fields of branding, fashion, advertising, design and entertainment who have come together in response to the evolving media landscape. We live and breathe our clients’ business, adding strategic value in the global marketplace worth far beyond traditional advertising.
WE ARE SINISHA PRODUCTIONS.
An independent creative content and branding studio.
Creative Branding Solutions
Photo and Film Production
Photo and Film Post-Production
Social Media Marketing Strategies
New Media Content Distribution
Online and Digital Media Buys
NEW MEDIA DEVELOPMENT
Application Programming for Mobile Devices
SINISHA PRODUCTIONS’s founder and creative, Sinisha Nisevic, acted as art director, photographer and video director for Versace. His company, multi-faceted SINISHA PRODUCTION produced and created some of VERSACE’s advertising campaigns and catalogues. Under Donatella Versace’s approval, our creative team spent over two years and worked on many productions, conceptualizing, planning and executing new and traditional media campaigns. Sinisha’s artistic directions led the team to envision a visual campaign that unified the Versace collections with art, and most importantly, with the target market’s culture. We created the notable “Atelier Veil Woman Haute Couture” campaign for VERSACE, after calculating the highest selling market to be Dubai and UAE. As a result, this campaign led to one of the highest selling haute couture collections for the brand in recent history. We used a similar approach to all of the collections and markets that VERSACE presented to us and we continued to create marketing and branding plans as well as take over all aspects of creative production that continuously projected VERSACE as one of the most respected global fashion brands.
Constructing unexpected creative marketing plans and placing them outside of the box and ahead of the curve has always been SINISHA PRODUCTIONS’ way of approaching a project. We were able to fully execute these ideals with luxury eyewear company LUXOTTICA – OLIVER PEOPLE’S, through a campaign for their 20th anniversary collection, which celebrated classic Hollywood. In addition to producing a photo shoot Sinisha wrote and we produced a short branding film capturing the classic Hollywood theme were the perfect material we had for this campaign in which legendary producer, Robert Evans, was “The Godfather” and also the star in the film – his first acting debut since 1959!
“Mind Games” premiered, gathering rave reviews from critics and online audiences. Robert Evans was said to have “…the best acting performance since Earnest Hemingway in The Sun Also Rises.” which was welcomed by a sarcastic laugh by a legendary producer. With the enormous success of the brand film, SINISHA PRODUCTIONS started a NEW MEDIA marketing strategy for LUXOTTICA – OLIVER PEOPLE’S, promoting products through brand entertainment films and capturing sales through a new website and e-commerce system which we built. Particularly unique to the media insertion strategy was the placement of a 30 second advertisement, disguised as a movie trailer, which played in over 200 theaters nationwide. The successful campaign was received so well by ScreenVision, company responsible for selling the theater media space, that the campaign was given a prime trailer spot (right before Coca Cola commercial) and was also extended three months free of charge to serve as an example for other brands to follow. As a consequence, e-commerce sales of the brand went through the roof in first three months of the project.
Among all of the projects Sinisha Productions executed, Yoga Works still stands as one of the most integrated and rewarding of all. When Sinisha was introduced to YogaWorks by Lavinia Errico (founder of Equinox Gyms and consultant to YogaWorks) they had just two yoga studios in the LA/ Santa Monica area. Today, after our complete re-branding process was done, the company is running 40 studios nationwide and had been sold for 45 million dollars. SINISHA PRODUCTIONS was privileged to work with our friends at YOGA WORKS to create the brand, as you know it today. This process included a complete brand transformation. We began with a branding and marketing plan through new logo, collateral and web design. In addition, we conceptualized and executed, including production and post-production. The visual campaign successfully captured the essence of what YOGA WORKS stands for. Once the internal branding process was complete, SINISHA PRODUCTIONS managed all media buys and trafficking of those advertisements. The YOGA WORKS project is an excellent example of how branding should be done in the world of new media marketing.
SINISHA PRODUCTIONS artistic vision targeted the heart and soul of the textile brand and has led them to many great new ventures over the years. In 2008, we won best marketing campaign of the year in the textile industry for the SUPIMA “Sea of Cotton” campaign. In addition, SINISHA PRODUCTIONS strategies pushed SUPIMA into starting their own retail brand under the same brand name. We were able to successfully launch this line into Bloomingdales and also create pop-up stores. We also helped Supima start their own annual Supima Design Competition which was created to give runway exposure to emerging talent and was modeled after the legendary 1954 Wool Secretariat competition that launched the careers of the then-teenaged Yves St. Laurent and Karl Lagerfeld. Seven of America’s top design schools (AAU, FIDM, FIT, Kent State University, Pratt BF+DA, RISD, SCAD) are asked to select one finalist from among their graduating seniors. Each finalist is asked to create a capsule collection of women’s eveningwear gowns from premium Supima denims, knits, corduroys, twills, and shirting. A prestigious panel of judges decide the winner at a full-fledged fashion show held during New York Fashion Week at Lincoln Center. Our integrated approach involved daily services while we were Agency of Record (AOR) for Supima Cotton. Those included but were not limited to overall brand creative direction, conceptualizing and executing detailed business plans and proposals, continually proposing unique business ideas, trafficking all SUPIMA advertisements. creating and managing newsletters, and envisioning and implementing creative content production of photos and videos shot and directed by Sinisha.
ANNA DELLO RUSSO
SINISHA PRODUCTIONS teamed up with one of the most new media conscious fashionistas, Japanese Vogue’s editor Anna Dello Russo, to launch her very own fragrance. The scent and bottle were inspired by ADR’s Cinderella story; beginning as an underdog to becoming one of the most powerful woman in the fashion world. We put our creative minds together and decided to film a short commercial, done in about 3 hours & directed by Sinisha Nisevic, that captures her fairytale vision. The result is a minute long video that shows Anna in her surreal fashion world preparing for the royal ball. With strategic online and blog placements, the video was the driving force behind selling 30,000 bottles in less than one week online only through Voox, and brought astonishing results to the company.
THE RED CROSS
SinFactory Media’s philanthropic work with The Red Cross was both an inspiring and creative venture involvng a print awareness campaign and exhibition for “The International Campaign to Ban Landmines”. The late Princess Diana had made the cause well known, and the campaign took us to post-war Croatia. Following the recent civil war, Croatia had the second highest amount of undetonated landmines of all countries worldwide. Several thousands of victims, mostly children, have been killed or injured throughout this long-lived tragedy. To bring awareness to the unfortunate subject, Sinisha and his SINISHA PRODUCTIONS created a campaign in which we interviewed and artistically photographed some of the children directly affected by the catastrophe. The hopeful and inspiring campaign became known as “Silent Heroes”, and was our privileged opportunity to play a part in raising awareness and money for demining.